For the first time in its history, Fanagoria Estate Winery has exported wine to Germany.
The Hamburg-based importer ordered 10,560 bottles of six wines. It is interesting that the brand names and label designs were developed together with the importer specially for major German retail chains.
The list of the exported wines is as follows: dry reds, “100 Colours of Russia Krasnosotp 2017”, “100 Colours of Russia Tzimliansky Chernyi 2017”, “Cabernet Sauvignon – Tzimliansky Chernyi 2017”, white red “Aligoté – Chardonnay 2017”, white Fanagoria Brut, and rosé Fanagoria Brut. All are classified as ‘protected geographical indication Kuban. Taman peninsula’ wines.
It is noteworthy that three out of the six wines represent southern Russian indigenous varieties (Krasnostop Zolotovsky and Cimlansky Black).
The wines are available in the Internet shop at: https://www.dovgan.de.
Mikhail Leluk, Export Director:
“For us, of course, it’s a commercial project. We consider Germany as the biggest European market with high share of wine consumption. For a long while, we had to adapt our labels to German legal provisions, and then we underwent tough certification process. It is interesting that in Germany, alcohol beverages are checked for more test-points than in Russia, but our wines have successfully passed this test.”