Nashevino.ru, a popular Russian wine portal, has reportedly distinguished Fanagoria in two nominations:
- White Wine of the Year – oaked white dry wine Cru Lermont Chardonnay 2015, GI Kuban, Taman Peninsula;
- Brand of the Year. Our congratulations go to Marketing Director Yelena Mikhailishina who developed and introduced a complex brand promotion strategy.
Below we set forth some quotations from the portal:
“In contemporary Russia, wine marketing is still a very difficult story. Branding of separate regions, let alone wineries is hardly working there. But Fanagoria shows that the situation may differ. That is why, it has hired a team of brand ambassadors: Vladislav Gratsiansky, Nikolai Skiba, and Ivan Lazarev. As a matter of fact, it’s Fanagoria Estate Winery that promotes in Russia the very notion of an expert personifying and propagandizing the brand. “
About Cru Lermont Chardonnay 2015:
“An excellent sample of well-balanced varietal wine and stable quality. With rich vanilla and citric tones on the nose, it pleases by its exotic ‘fruit-drop’ taste and pleasant acidity in the finish.”
All the best to all Fanagoria team on the occasion of their well-deserved victory and title of honour!
Photo by: @bagirka_rus.